"Why You Need Mobile Ready Websites More Than Any Other Tactic You Could Possibly Imagine, Right Now!"

"FREE Special Report!"

Dear Internet Marketer,

Offer after ofter rolls into your inbox, faster than high tide. Some paid, some free. Most, you don't even bother about. But this is not about offers…

…It's about why you need a mobile-ready website more urgently than you may yet suspect!

Part of being successful lies in learning to spot the difference between a fad you can ignore, and a trend that acts as the forerunner of a major change in the way we do business forever.

Just think of Commodore computers in the early 1980's: If you weren't around then, let me just quickly fill you in… Almost everyone had one; and it wasn't a question of if you would buy one, but whether or not it would be a C64, Pet or Amiga.

Nowadays, nobody even knows those names!

The change to Microsoft happened suddenly, and it happened for a very good reason.

People always gravitate to what makes life easier for them. Which means… they abandon whatever made it easier before…

…without even looking back!

Why you Need Mobile Ready Websites More than Ever Before…

I know. It's a pain to even think of adding one more learning curve right now. But you can thank me later – right now, here's what you'll learn in my absolutely free report:

Why deciding to make your websites mobile is not just about monetary gain

The single most vital reason for seriously considering taking that step (and why that won't be as hard as you may think!)

The unwitting benefit you can create by deciding not to “stay behind”

The good thing technophobes and Luddites need to know about mobile technology

Some startling statistics - and what they mean to you

The secret reason mobile marketing is not going away - what those already quietly using it really don't want you to know

blue arrow The 2 new demographic groups no serious marketer can continue to ignore

5 myths about going mobile - and 5 more about mobile devices

The truth is, you need to know what a thing is, before you decide to ignore it! If you'd like to know the single greatest advantage going mobile brings to both your customers – and you…

Claim Your FREE Report


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Here's to demystifying mobile technology (and making life easier!)

All the best,
Patricia Thomasson, EdD

Monday, June 7, 2010

Prioritizing your Mobile Website Information

Just as Twitter is a micro-blog version of regular blogs, allowing only "posts" of 140 characters, stripped down to the bare minimum, so
mobile websites are stripped down versions of "main" websites, showing only the most important information.

What constitutes "the most important information"?

In a nutshell, stuff the user needs to know.

Photos are gone. Graphics are gone. Ads are gone (though that is about to change, thanks to mobile advertising companies such as
AdMob). Everything is strictly "need to know".

What graphics should you "keep", when creating a mobile version of your website?

Well, human beings thrive on consistency and love repetition, so by all means, keep the same colors as your main PC site (even
though the layout will have to be different). If you have a "branded" business with a logo, it's a good idea to include a small version of
your logo on your home page. And pay particular attention to navigation.

(Remember, people are going to be accessing your information on tiny browsers - often while multi-tasking (a polite way of saying
"driving".)

One of the most important items to include? Reassurances about security, if your mobile website visitors are going to be doing any
e-trade.

One other thing to remember about many mobile devices: They don't like JavaScript, so your standard Google Analytics won't work.
You can try out a commercial service s but this is where AdMob Analytics really comes into its own. (It's free, too - as is motally.com!)

And if the thought of learning Tiny XHTML (the latest mobile website coding language) turns you pale, you're now able to download 40
free 1-column website templates from Mashable - though it might help to know that, in spite of varying screen sizes, the accepted
standard for mobile screen design is 240 X 320.

Meanwhile, forget 3G, Blackberries and SmartPhones - the next greatest thing is going to be the iPad, with a 9.7" screen, entirely
accessed through touch. (No, not the "iPod" - the "iPad", running on the same operating system as the iPhone (which should mean
you'll be able to access all the same apps!) I had a look recently at pictures of the first versions.

My thoughts?

Who knows... Maybe this time next year, we'll all be designing bigger mobile websites again (to fit in all that advertising!)
Posted by patt at 7:12 PM

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